IMEMOI is a deluxe lifestyle brand that works uniquely with premium materials. Its aesthetic is founded on unexpected and unique juxtaposition of materials and colors with the support of Italy’s great craftsmanship heritage. Creativity is a continuous emotional change that’s why we realize limited editions of ‘happy few’ items. Our atelier works each piece as a ‘pièce unique’, implementing new techniques and recovering the ancient ones. Time is the most valuable thing: every bag takes dozens of hours to be realized. Things made by hand carry a soul. I’m Margherita, the founder and creative director of IMEMOI. I grew up between Italy and France surrounded by art and beauty. After attending the Ecole Supérieure des Arts et Techniques de la Mode, I worked as assistant stylist for the major fashion editor at Condé Nast Publication. In Paris and Milan, I collaborated with several luxury brands. Travels have been a big focus in my upbringing making my universe full of different influences: a well done ‘fritto misto’. Constantly driven by my instinct, I always felt proudly different. I would never wear something I already saw on someone else. Fashion is not just putting clothes on but telling a story, presenting yourself in a certain way, giving your opinion and assuming your identity. I’m a compulsive creative, always conceiving new ideas and new concepts. Avoid repetition, that's the mantra. I hate wastage and I respect the precious resources we have, trying to preserve this world for the future generations and my marvelous son Celestino. That’s why the most of our resources come from upcycling process or from our Italian suppliers warehouses. Please enjoy the visit and take your time to desire and to dare! Every single idea it’s a tribute to my only muse, my grandmother Gabriella.